Beyond Innovation: Pharmaceutical Marketing, Market Structure and the Importance of the ‘Old' in West Germany, 1950–70 - Archive ouverte HAL
Chapitre D'ouvrage Année : 2015

Beyond Innovation: Pharmaceutical Marketing, Market Structure and the Importance of the ‘Old' in West Germany, 1950–70

Nils Kessel
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hal-04066911 , version 1 (12-04-2023)

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Nils Kessel. Beyond Innovation: Pharmaceutical Marketing, Market Structure and the Importance of the ‘Old' in West Germany, 1950–70. Jean-Paul Gaudillière; Ulrike Thoms. The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry, 22, Routledge, pp.15-27, 2015, Studies for the Society for the Social History of Medicine, ⟨10.4324/9781315653709-3⟩. ⟨hal-04066911⟩
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