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Communication Dans Un Congrès Année : 2023

How does greenwashing drive out pure corporate social responsibility practices? Disentangling effects of corporate social responsibility and irresponsibility signals on financial performance

Résumé

There is a fundamental interest in management research: whether, how, and when corporate social responsibility leads to corporate financial performance. Despite tremendous past effort, the available answers are still unsatisfied. We address this traditional gap by suggesting a fresh viewpoint: the existence of corporate social irresponsibility and the dynamic relationships between corporate social responsibility and irresponsibility. Specifically, we ground on signaling perspective to explore the long-term financial impact of both responsibility and irresponsibility-related signals in their relational mechanisms. Using a sample of the largest American companies on a built longitudinal configurational framework, we find several causal recipes of combining these positive and negative signals toward a high level of financial performance. Our study makes theoretical contributions to signaling theory and corporate social performance research.

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  • HAL Id : hal-04032510 , version 1

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Thi-Minh Ngoc Nguyen, Sébastien Brion, Vincent Chauvet. How does greenwashing drive out pure corporate social responsibility practices? Disentangling effects of corporate social responsibility and irresponsibility signals on financial performance. Transforming Business for Good, EURAM Conference, Jun 2023, Dublin, Ireland. ⟨hal-04032510⟩
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