Chapitre D'ouvrage Année : 2017

Luxury Dynamics

Résumé

This chapter presents the luxury sector and how luxury brands can be managed in a modern, critical way. It explains all you need to know to understand what is different about the luxury sector, including key concepts like value and value creation.

Dates et versions

hal-04029257 , version 1 (14-03-2023)

Identifiants

Citer

Emmanuelle Rigaud. Luxury Dynamics. Emmanuelle Rigaud; Fabrizio Maria Pini. New Luxury Management Creating and Managing Sustainable Value Across the Organization, Palgrave Macmillan, pp.21-32, 2017, 978-3-319-41726-4. ⟨10.1007/978-3-319-41727-1⟩. ⟨hal-04029257⟩

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