Ouvrages Année : 2017

New Luxury Management

Résumé

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

HAL

A comme partie hal-04029257 Chapitre d'ouvrage Emmanuelle Rigaud. Luxury Dynamics. Emmanuelle Rigaud; Fabrizio Maria Pini. New Luxury Management Creating and Managing Sustainable Value Across the Organization, Palgrave Macmillan, pp.21-32, 2017, 978-3-319-41726-4. ⟨10.1007/978-3-319-41727-1⟩. ⟨hal-04029257⟩

HAL

A comme partie hal-04029263 Chapitre d'ouvrage Fabien Seraidarian, Ruxanda Kmiec. Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies. Emmanuelle Rigaud; Fabrizio Maria Pini. New Luxury Management Creating and Managing Sustainable Value Across the Organization, Palgrave Macmillan, pp.125-143, 2017, 978-3-319-41726-4. ⟨10.1007/978-3-319-41727-1_8⟩. ⟨hal-04029263⟩

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Dates et versions

hal-04029251 , version 1 (14-03-2023)

Identifiants

  • HAL Id : hal-04029251 , version 1

Citer

Emmanuelle Rigaud. New Luxury Management. Emmanuelle Rigaud; Fabrizio Maria Pini. Palgrave Macmillan, 2017, ISBN: 978-3-319-41726-4. ⟨hal-04029251⟩
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