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Communication Dans Un Congrès Année : 2022

Negative band mention in Rap Music: When criticizing benefits the brand and harms tha rapper

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hal-04019345 , version 1 (08-03-2023)

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  • HAL Id : hal-04019345 , version 1

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Géraldine Michel, Ghizlane Kasmi, Valérie Zeitoun. Negative band mention in Rap Music: When criticizing benefits the brand and harms tha rapper. 7th international consumer brand Relationship conference, 2022, Orlando, United States. ⟨hal-04019345⟩
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