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Article Dans Une Revue Journal of Marketing Management Année : 2022

Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure

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hal-04004419 , version 1 (24-02-2023)

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Eline Jongmans, Florence Jeannot, Lan Liang, Maud Dampérat. Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure. Journal of Marketing Management, 2022, 38 (17-18), pp.2078-2113. ⟨10.1080/0267257X.2022.2085315⟩. ⟨hal-04004419⟩
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