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Communication Dans Un Congrès Année : 2017

Consumers’ response to the counterfeiting of their brands

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hal-03990809 , version 1 (15-02-2023)

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  • HAL Id : hal-03990809 , version 1

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Siham Mourad, Béatrice Parguel, Pierre Valette-Florence. Consumers’ response to the counterfeiting of their brands. The Mystique of Luxury Brands Conference, May 2017, Seoul, South Korea. ⟨hal-03990809⟩
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