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Communication Dans Un Congrès Année : 2018

Using the evaluative space grid to better capture ambivalence in customer satisfaction surveys

Alice Audrezet
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hal-03990793 , version 1 (15-02-2023)

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  • HAL Id : hal-03990793 , version 1

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Alice Audrezet, Béatrice Parguel. Using the evaluative space grid to better capture ambivalence in customer satisfaction surveys. 46th Academy of Marketing Science Annual Conference, May 2018, New Orleans, United States. ⟨hal-03990793⟩
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