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Communication Dans Un Congrès Année : 2018

Does positioning sustain luxury brands perceived sustainability?

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hal-03986019 , version 1 (13-02-2023)

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  • HAL Id : hal-03986019 , version 1

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Thierry Delecolle, Béatrice Parguel. Does positioning sustain luxury brands perceived sustainability?. Monaco Symposium on Luxury, Apr 2018, Monte Carlo, Monaco. ⟨hal-03986019⟩
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