Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2022

Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity

Fichier non déposé

Dates et versions

hal-03982565 , version 1 (10-02-2023)

Identifiants

  • HAL Id : hal-03982565 , version 1

Citer

Sabine Reydet, Julien Couder, Blandine Ageron, Gildas Barbot. Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity. Congrès de l'Association Française du Marketing (AFM), May 2022, Tunis, Tunisia. ⟨hal-03982565⟩

Collections

UGA CERAG
15 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More