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Article Dans Une Revue Journal of Business Research Année : 2021

The impact of franchisor signaling on entrepreneurship in emerging markets

Résumé

This article contributes to the body of knowledge on emerging economy entrepreneurship in terms of franchisor entry and expansion. The study shows that franchisors in Brazil use strategic signaling to attract potential franchisees and expand their network, in contrast with previous results regarding developed countries. Strategic signaling is associated with the context of rapid evolution, uncertainty, and institutional voids characterizing emerging economies, thus resulting in exacerbated information asymmetries. Rather than the network organizational form, Brazilian franchisors should use the contract design, more precisely the royalty rate, as a signaling device.
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Dates et versions

hal-03976359 , version 1 (07-02-2023)

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Cintya Lanchimba, Dianne H.B. Welsh, Muriel Fadairo, Vivian-Lara D.S. Silva. The impact of franchisor signaling on entrepreneurship in emerging markets. Journal of Business Research, 2021, 131 (C), pp.337-348. ⟨10.1016/j.jbusres.2021.03.062⟩. ⟨hal-03976359⟩

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