Dream, love and cuteness : how markets fuel a diminishing « girl culture » - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2021

Dream, love and cuteness : how markets fuel a diminishing « girl culture »

Résumé

This communication investigates the « girl culture », fuelled by the common practice of Gendered Segmentation on markets. Semantic and content analyses of two gender-segmented markets dedicated to children aged 6-8 years old (books and clothes) reveal the existence of a diminishing girl culture made of Cuteness, Dream and Love.
Fichier non déposé

Dates et versions

hal-03967297 , version 1 (01-02-2023)

Identifiants

  • HAL Id : hal-03967297 , version 1

Citer

Eva Delacroix, Sarah Lasri, Florence Benoît-Moreau. Dream, love and cuteness : how markets fuel a diminishing « girl culture ». 52nd Annual Conference of the Association for Consumer Research (ACR), Oct 2021, Seattle, United States. pp.424-425. ⟨hal-03967297⟩
5 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More