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Ouvrages (Ouvrage De Synthèse) Année : 2020

Consumer Nationalism and Barr’s Irn-Bru in Scotland

Résumé

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Dates et versions

hal-03960531 , version 1 (06-12-2023)

Identifiants

Citer

David Leishman. Consumer Nationalism and Barr’s Irn-Bru in Scotland. Springer International Publishing; Springer International Publishing, 2020, Consumption and Public Life, 978-3-030-53382-3. ⟨10.1007/978-3-030-53382-3⟩. ⟨hal-03960531⟩

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