Enabling pervasive WiFi devices with non-contact sensing capability is an important topic in the field of integrated sensing and communication. Doppler effect has been widely exploited to estimate targets' velocity from wireless signals. However, the separation of signal sources and receivers complicates the relationship between Doppler frequency shift (DFS) and target velocity in WiFi-based non-contact sensing systems. In contrast to existing works that rely on either approximated relations or coarse-grained information such as whether a target is moving toward or away from WiFi transceivers, this paper investigates rigorously the dependency of velocity estimation accuracy on target locations and headings in WiFi sensing systems. The theoretical insights allow us to derive a closed-form solution and understand the fundamental limitation of velocity estimation. To optimize velocity estimation performance, we devise a receiving device selection scheme that dynamically chooses the optimal set of receivers among multiple available WiFi devices. A prototype real-time target tracking system has been implemented using commodity WiFi devices. Extensive experimental results show that the proposed system outperforms state-of-theart approaches in velocity estimation and tracking, and is able to achieve 9.38cm/s, 13.42 • , 31.08cm median errors in speed, heading and location estimation amongst experiments conducted Manuscript