The last few years have witnessed a significant growth of so-called low-code development platforms (LCDPs) both in gaining traction on the market and attracting interest from academia. LCDPs are advertised as visual development platforms, typically running on the cloud, reducing the need for manual coding and also targeting non-professional programmers. Since LCDPs share many of the goals and features of model-driven engineering approaches, it is a common point of debate whether low-code is just a new buzzword for model-driven technologies, or whether the two terms refer to genuinely distinct approaches. To contribute to this discussion, in this expert-voice paper, we compare and contrast low-code and model-driven approaches, identifying their differences and commonalities, analysing their strong and weak points, and proposing directions for cross-pollination.