Elsevier is a felon, that is a given. This company epitomizes all the crimes, misdemeanors and petty theft that can be accomplished by a publisher. Its wikipedia page is so full of affairs, scandals and raunchy stories that it would be enough to read it to give a talk to an academic congress. And yet Elsevier still find new ways to extract value from academic communities, which both produces new profits and new critiques. This communication is the story of the publisher becoming a data company.