Visitor's continental origin and museum experience: an intercultural approach of online reviews
Origine continentale du visiteur et expérience au musée. Une approche interculturelle des avis en ligne
Résumé
An effect of visitors' national culture on their museum experiences online reviews is demonstrated. A quantitative study indicates that Asian visitors evaluate significantly better than European and North American people, the latter being the most severe. A qualitative study of the online reviews' valence confirms and deepens these results. An identification of prominent (dis)satisfaction criteria for each of these three populations allow us to differentiate segments. This reflects important issues.