What is inside a cup of specialty coffee, besides a delicious drink? Recently, the Specialty Coffee Association (SCA) has updated the definition of specialty coffees[1], which associates the product with a set of intrinsic and extrinsic attributes. When a consumer buys a cup of coffee, different attributes may come with the dark liquid: social, environmental, local, cultural and historical assets are "inside" those coffee beans. One of the spheres of sustainability concerns governance among the agents along the chain. Understanding how these relations between specialty coffee chain agents are organized in the northern and southern hemispheres, and how this organization enables higher values, is a key concern to a more suitable chain. Distortions in value creation and distribution harm the survival of the chain. In this report, we present the perspective of the specialty coffee global value chain among agents in Brazil and in Europe. Value chains are made of people. We acknowledge all of the people and companies interviewed during this research: their attention and time dedicated to us were of huge value!