Don't worry, superheroes are on our side: The use of company's products in annual reports for impression management. The case of Marvel from 1992 to 1995 - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2020

Don't worry, superheroes are on our side: The use of company's products in annual reports for impression management. The case of Marvel from 1992 to 1995

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hal-03558143 , version 1 (04-02-2022)

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  • HAL Id : hal-03558143 , version 1

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Sébastien Rocher, Mark Christensen. Don't worry, superheroes are on our side: The use of company's products in annual reports for impression management. The case of Marvel from 1992 to 1995. Critical Perspectives on Accounting Conference, 2020, Toronto, Canada. ⟨hal-03558143⟩
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