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Article Dans Une Revue Journal of Marketing Management Année : 2010

Effect of online 3D advertising on consumer responses: the mediating role of telepresence

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hal-03523636 , version 1 (12-01-2022)

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Sana Debbabi, Mohamed Daassi, Serge Baile. Effect of online 3D advertising on consumer responses: the mediating role of telepresence. Journal of Marketing Management, 2010, 26 (9-10), pp.967-992. ⟨10.1080/02672570903498819⟩. ⟨hal-03523636⟩
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