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Communication Dans Un Congrès Année : 2020

Logistics pooling and marketing differentiation : the new sources of competitive advantage in a digitalization context

Anne Marianne Seck
Gilles Paché
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hal-03516797 , version 1 (07-01-2022)

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  • HAL Id : hal-03516797 , version 1

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Sophie Jeanpert, Anne Marianne Seck, Gilles Paché. Logistics pooling and marketing differentiation : the new sources of competitive advantage in a digitalization context. 5th Colloquin on European Research in Retailing, Sep 2020, Valencia, Spain. ⟨hal-03516797⟩
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