Logistics pooling and marketing differentiation : the new sources of competitive advantage in a digitalization context - Archive ouverte HAL Access content directly
Conference Papers Year : 2020

Logistics pooling and marketing differentiation : the new sources of competitive advantage in a digitalization context

Anne Marianne Seck
Gilles Paché
No file

Dates and versions

hal-03516797 , version 1 (07-01-2022)

Identifiers

  • HAL Id : hal-03516797 , version 1

Cite

Sophie Jeanpert, Anne Marianne Seck, Gilles Paché. Logistics pooling and marketing differentiation : the new sources of competitive advantage in a digitalization context. 5th Colloquin on European Research in Retailing, Sep 2020, Valencia, Spain. ⟨hal-03516797⟩
11 View
0 Download

Share

Gmail Facebook X LinkedIn More