We study the quantum dynamics of a peculiar driven system, a Bose gas subjected to periodically kicked interactions. In the limit of infinitely short kicks, this system was recently shown to exhibit a fast exponential spreading of the wave function. Here we examine this problem for kicks or arbitrary duration and show that, in this case, the spreading is not exponential but rather subdiffusive at long time. This phenomenon stems from the competition between the kinetic and interaction energies within the kicks, which is absent in the limit of delta kicks. Our analysis further shows that the breakdown of exponential spreading occurs at relatively short times even for extremely short kicks, suggesting that, in practice, subdiffusion should be more the rule than the exception in this system.