Journal Articles
Journal of Retailing and Consumer Services
Year : 2020
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https://hal.science/hal-03513414
Submitted on : Wednesday, January 5, 2022-7:05:22 PM
Last modification on : Friday, February 4, 2022-3:25:47 AM
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Identifiers
- HAL Id : hal-03513414 , version 1
- DOI : 10.1016/j.jretconser.2020.102132
Cite
Jamel Khenfer, Caroline Cuny. Brand preference in the face of control loss and service failure: The role of the sound of brands. Journal of Retailing and Consumer Services, 2020, 55, pp.102132. ⟨10.1016/j.jretconser.2020.102132⟩. ⟨hal-03513414⟩
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