Brand preference in the face of control loss and service failure: The role of the sound of brands
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Economics and Finance| Origin | Files produced by the author(s) |
|---|
Journal Articles
Journal of retailing and consumer services
Year : 2020
Accord Elsevier CCSD : Connect in order to contact the contributor
https://hal.science/hal-03513414
Submitted on : Friday, November 29, 2024-4:39:38 PM
Last modification on : Friday, November 29, 2024-4:39:39 PM
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- HAL Id : hal-03513414 , version 1
- DOI : 10.1016/j.jretconser.2020.102132
- PII : S0969-6989(19)30836-7
Cite
Jamel Khenfer, Caroline Cuny. Brand preference in the face of control loss and service failure: The role of the sound of brands. Journal of retailing and consumer services, 2020, 55, pp.102132. ⟨10.1016/j.jretconser.2020.102132⟩. ⟨hal-03513414⟩
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