Oppositional Loyalty Among Individuals: a Triadic Reading Grid For Loyalty With a Polarized Brandscape - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Advances in Consumer Research Année : 2021

Oppositional Loyalty Among Individuals: a Triadic Reading Grid For Loyalty With a Polarized Brandscape

Amina Djedidi
Fichier non déposé

Dates et versions

hal-03411493 , version 1 (02-11-2021)

Identifiants

  • HAL Id : hal-03411493 , version 1

Citer

Amina Djedidi. Oppositional Loyalty Among Individuals: a Triadic Reading Grid For Loyalty With a Polarized Brandscape. Advances in Consumer Research, 2021. ⟨hal-03411493⟩
33 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More