A turning point? Evaluating the impact of the 2019 FIFA Women World Cup in France on sports' clubs in host cities
Résumé
Aim and objectives
The impact and legacy of major sport events remain an important issue, for public
and sport decision-makers, local communities as well as for the academic community
(Preuss, 2015). This question is particularly important as existing knowledge does
not universally support strong impact and legacies (Thompson et al., 2019), and that
sport events are intrinsically extremely diverse and are hosted in similarly diverse
context and locations (Spaaij, 2009). One growing objective, and thus justification, for
organising sporting events relates to the social impact/legacy they can have (Chalip,
2008). For this reason, and responding to a call from the Local Organising
Committee of the FIFA WWC France 2019, this study aimed to evaluate the impact
of the event on sports clubs – football and non-football in France, which is one
component of event legacy (Preuss, 2019). The event studied is particularly
interesting considering that women’s sporting events have been understudied and
that women’s football have been rapidly developing in terms of participation, image
and media attention (Hallmann, 2012).
Methodology
The methodology followed a two-phase process. First, a questionnaire was
conveniently administrated to sport clubs of the 9 hosting and 1 non-hosting city. The
main goal was to characterize the situation of women and the club’s policy regarding
women’s participation. The sample includes 96 clubs, comprising 17 football clubs.
The second step based on phone interviews with club’s board members, aimed to
evaluate the WWC’s specific impact on their club. The convenient sample is made of
60 clubs, comprising 3 football and 3 non-football clubs in each of the 10 cities.
Findings
The phase-1 results showed that only a minority of clubs had a formal engagement
towards the promotion of women sports, but half of them declared having dedicated
actions to promote gender equality. Overall, the phase-2 results indicate that
although the event was very well received in the host cities it did not have any
perceived impact on non-football clubs. If football clubs estimate that the event
changed images and perceptions of women’s football, they rarely observed an
impact in their club, mainly through the arrival of few (< 10) women participants. Few
declared wanting to develop more programmes in the near future, either because
they perceive they already do a lot, or because they lack resources, especially,
volunteers and training slots.
Domaines
Gestion et managementOrigine | Fichiers produits par l'(les) auteur(s) |
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