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Article Dans Une Revue Journal of Strategic Marketing Année : 2021

Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective

Mustafeed Zaman
Rajibul Hasan
  • Fonction : Auteur
Mujahid Mohiuddin Babu

Dates et versions

hal-03403872 , version 1 (26-10-2021)

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Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, Mujahid Mohiuddin Babu. Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective. Journal of Strategic Marketing, 2021, pp.1-16. ⟨10.1080/0965254X.2021.1959629⟩. ⟨hal-03403872⟩
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