Journal Articles
Journal of Retailing and Consumer Services
Year : 2021
Yolande Piris : Connect in order to contact the contributor
https://hal.science/hal-03365420
Submitted on : Tuesday, October 5, 2021-12:08:59 PM
Last modification on : Tuesday, February 28, 2023-3:36:24 PM
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- HAL Id : hal-03365420 , version 1
- DOI : 10.1016/j.jretconser.2021.102605
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Othman Boujena, Isabelle Ulrich, Yolande Piris, Laëtitia Chicheportiche. Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response. Journal of Retailing and Consumer Services, 2021, 62, pp.102605. ⟨10.1016/j.jretconser.2021.102605⟩. ⟨hal-03365420⟩
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