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Chapitre D'ouvrage Année : 2021

Strategizing

Résumé

In this chapter, we use Austin’s view of performativity as a framework to comprehend the effects of strategic discourse on strategic outcomes. Our review of the literature reveals a paradox: On the one hand, and contrary to what many managers believe, strategic discourses have limited illocutionary power - they seldom engender the reality they describe. On the other hand, strategic discourses have important perlocutionary effects - for instance, they have a significant impact on organizational members’ identity. In the conclusion of our chapter, we outline some avenues for future research on the performativity of strategic discourses.
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Dates et versions

hal-03329119 , version 1 (30-08-2021)

Identifiants

Citer

Florence Allard-Poesi, Laure Cabantous. Strategizing. François Cooren and Peter Stücheli-Herlach (Eds;). Handbook of Management Communication, De Gruyter, pp.195-212, 2021, ⟨10.1515/9781501508059-010⟩. ⟨hal-03329119⟩
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