The impact of price variance characteristics on perceived price fairness: The moderating effect of economic benefit - Archive ouverte HAL Access content directly
Conference Papers Year : 2021

The impact of price variance characteristics on perceived price fairness: The moderating effect of economic benefit

Vu, H.
  • Function : Author
L. Nicod
  • Function : Author
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hal-03324156 , version 1 (23-08-2021)

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  • HAL Id : hal-03324156 , version 1

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Vu, H., Llosa, S., L. Nicod. The impact of price variance characteristics on perceived price fairness: The moderating effect of economic benefit. 337e Congrès International de l’Association Française du Marketing (AFM), May 2021, Angers, France. ⟨hal-03324156⟩
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