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Journal Articles Journal of Marketing Trends Year : 2021

Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously

Ouidade Sabri
Nadr El Hana
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hal-03313763 , version 1 (04-08-2021)

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  • HAL Id : hal-03313763 , version 1

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Ouidade Sabri, Nadr El Hana. Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously. Journal of Marketing Trends, 2021, 7 (1), p. 21-30. ⟨hal-03313763⟩
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