Journal Articles
Journal of Marketing Trends
Year : 2021
Ouidade SABRI : Connect in order to contact the contributor
https://hal.science/hal-03313763
Submitted on : Wednesday, August 4, 2021-4:00:05 PM
Last modification on : Wednesday, September 28, 2022-4:18:54 PM
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- HAL Id : hal-03313763 , version 1
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Ouidade Sabri, Nadr El Hana. Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously. Journal of Marketing Trends, 2021, 7 (1), p. 21-30. ⟨hal-03313763⟩
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