The Salazac locality (Gard, southeastern France) is renowned for the richness of its cephalopod fauna (especially ammonites) from the Mortoniceras fallax Zone (uppermost Albian, Lower Cretaceous). However, most ammonite species have paradoxically been scarcely illustrated up to now. Furthermore, the rare assessments of ammonite taxonomic diversity are presumably inaccurate, as they either result from a drastic typological approach or could not benefit from the most recent advances in modern concepts of ammonoid intraspecific and ontogenetic variations. In this work, we document an original cephalopod assemblage from Salazac represented by abundant, well-preserved specimens (564 studied ammonites, including ca. 50% of heteromorphs) constituting a high diversity. The sample size and quality of this new material allowed some extensive morphological and biometric analyses whenever possible (i.e., for subdatasets in which a significant number of measurements is available) and to thoroughly assess intraspecific and ontogenetic variations for a few species. This led to determine the diagnostic value of various shell characters commonly used to characterize both well-documented and poorly-defined species. In particular, we show that a significant part of the variation in the number of ribs per whorl within the heteromorphic genera Mariella and Turrilitoides is directly related to shell size and that the strength of tubercles covaries negatively with the number of ribs in Mariella, therefore challenging the diagnostic value of these characters. We further suggest that rib density covaries with whorl shape in Mariella, following Buckman’s first rule of covariation. In total, one species of nautilid and 38 taxa (25 genera) of ammonites are described, among which five species are documented from Salazac for the first time. In turn, this study provides valuable data for future phylogenetic, biostratigraphical, biogeographical and broad-scale diversity studies.