"Determinants of commercial performance in the sector of selective distribution of cosmetics worldwide: impact of the nature and age of the retail brand, and of the number of stores" - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2021

"Determinants of commercial performance in the sector of selective distribution of cosmetics worldwide: impact of the nature and age of the retail brand, and of the number of stores"

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hal-03264449 , version 1 (18-06-2021)

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  • HAL Id : hal-03264449 , version 1

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Philippe Jourdan, Jean-Claude Pacitto. "Determinants of commercial performance in the sector of selective distribution of cosmetics worldwide: impact of the nature and age of the retail brand, and of the number of stores". International Marketing Trends Conference, Jan 2021, Venise, Italy. ⟨hal-03264449⟩
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