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https://hal.science/hal-03253325
Submitted on : Tuesday, June 8, 2021-11:27:46 AM
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- HAL Id : hal-03253325 , version 1
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Camille Cornudet, Géraldine Michel. La responsabilité sociale de la marque : Comment les stratégies de légitimation impactent la perception des consommateurs. Congrès de l'Association Française du Marketing (AFM), 2021, Angers, France. ⟨hal-03253325⟩
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