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https://hal.science/hal-03253315
Submitted on : Tuesday, June 8, 2021-11:25:46 AM
Last modification on : Thursday, March 23, 2023-2:38:09 PM
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Andria Andriuzzi, Géraldine Michel. Begging for liking: Should brands use call to actions to draw engagement. Congrès de l'Association Française du Marketing (AFM), 2021, Angers, France. ⟨hal-03253315⟩
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