Begging for liking: Should brands use call to actions to draw engagement - Archive ouverte HAL Access content directly
Conference Papers Year :
Not file

Dates and versions

hal-03253315 , version 1 (08-06-2021)

Identifiers

  • HAL Id : hal-03253315 , version 1

Cite

Andria Andriuzzi, Géraldine Michel. Begging for liking: Should brands use call to actions to draw engagement. Congrès de l'Association Française du Marketing (AFM), 2021, Angers, France. ⟨hal-03253315⟩
37 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More