The Role of Personal Values of Leader and Communication in the Processes of Change toward Sustainability: Qualitative Research paper based on Eight (8) Diverse Sectors Companies in the UK
Résumé
Personal values and skills play an important role in helping leaders guide their employees for better performance and sustainable change. An effective leader is able to integrate his/her personal values and skills with the organizational goals to meet their determined objectives. Therefore, leaders’ values and communication skills are important for leading an organization towards a focused and progressive future. In short, this research aims to conclude that personal values of leaders and the communication of these values are highly important in moving an organization towards sustainability. This study is unique because it involves rich qualitative data to provide a detailed description of how personal values impact organizational sustainability in various companies. The authors interviewed a total of 25 leaders from eight UK based companies that provide different products and resources. The researchers conducted a reflexive qualitative analysis. The values that emerged from this study include honesty, trust, loyalty, optimism, motivation, integrity, personal commitment, autonomy, support and guidance, meaningful work, recognition, responsibility and self-respect along with communication skills. In the end, the authors have also given suggestions for future research on this topic or other relevant topics.