Communication Dans Un Congrès Année : 2018

Track : Retail Marketing Who are the retailers now?

Jonathan Reynolds
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  • PersonId : 1092334
Richard Cuthbertson
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  • PersonId : 1092335

Résumé

Apocalyptic headlines in most major markets around the world suggest that the retail industry is witnessing seismic change. But have the rules of the game changed, or do present events simply represent the next turn of the evolutionary wheel of retail development? This paper takes historical, environmental, and strategic perspectives in seeking to address this question, identifying enduring features from previous cycles, key factors in contemporary change, and the critical capabilities and resources which will help in understanding what being a retailer will mean/imply in the future. Finally, implications for marketing research are proposed.

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hal-03156213 , version 1 (02-03-2021)

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  • HAL Id : hal-03156213 , version 1

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Isabelle Collin-Lachaud, Jonathan Reynolds, Richard Cuthbertson. Track : Retail Marketing Who are the retailers now?. Academy of marketing, Jul 2018, stirling, United Kingdom. ⟨hal-03156213⟩

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