Together with accretion and evolution, orientation is one of the three main drivers in the grand unification of active galactic nuclei (AGNs). Being unresolved, determining the true inclination of those powerful sources is always difficult and indirect, yet it remains a vital clue to apprehend the numerous, panchromatic and complex spectroscopic features we detect. There have only been 100 inclinations derived so far; in this context, can we be sure that we measure the true orientation of AGNs? To answer this question, four methods to estimate the nuclear inclination of AGNs are investigated and compared to inclination-dependent observables (hydrogen column density, Balmer linewidth, optical polarization and flux ratios within the infrared and relative to X-rays). Among these orientation indicators, the method developed by Fisher, Crenshaw, Kraemer, and others, mapping and modelling the radial velocities of the [O III] emission region in AGNs, is the most successful. The [O III]-mapping technique shows highly statistically significant correlations at >95 per cent confidence level for rejecting the null hypothesis for all the test cases. Such results confirm that the unified model is correct at a scale ranging from kiloparsec to a fraction of a parsec. However, at a radial distance less than 0.01 pc from the central black hole, warps and misalignments may change this picture.