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Article Dans Une Revue Journal of retailing and consumer services Année : 2021

Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Philippe Aurier
Richard Huaman-Ramirez
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hal-03126705 , version 1 (01-02-2021)

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Victor Mejía, Philippe Aurier, Richard Huaman-Ramirez. Disentangling the respective impacts of assortment size and alignability on perceived assortment variety. Journal of retailing and consumer services, 2021, 59, pp.102386. ⟨10.1016/j.jretconser.2020.102386⟩. ⟨hal-03126705⟩
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