Communication Dans Un Congrès Année : 2019

A study of the impact of brand equity on idiosyncratic risk and the mediating role of analysts

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hal-03126603 , version 1 (31-01-2021)

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  • HAL Id : hal-03126603 , version 1

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Melissa Boeuf, Philippe Aurier. A study of the impact of brand equity on idiosyncratic risk and the mediating role of analysts. Marketing Strategy meets Wall Street VI Conference, Jun 2019, Fontainebleau, France. ⟨hal-03126603⟩
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