Communication Dans Un Congrès Année : 2018

A study of the impact of brand equity on firm value and the mediating role of analysts

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hal-03126599 , version 1 (31-01-2021)

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  • HAL Id : hal-03126599 , version 1

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Melissa Boeuf, Philippe Aurier. A study of the impact of brand equity on firm value and the mediating role of analysts. 40th Annual ISMS Marketing Science Conference, Jun 2018, Philadelphia, United States. ⟨hal-03126599⟩
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