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Communication Dans Un Congrès Année : 2019

Leadership narratives

Résumé

Whilst leadership is a much discussed topic within the academic world, until recently mainstream approaches to leadership have been mainly psychological rather than discursive (Fairhurst, 2007). Yet, over the past ten years or so, discursive approaches to leadership have been enjoying a surge of popularity and they have shifted the focus to the analysis of how leadership is achieved as in situ social practice. So far, this research has largely used transcripts of naturally-occurring talk taken from business meetings, while leadership narratives have been largely overlooked. Moreover, in mainstream leadership research, stories have usually been considered as asocial products that can be used to further theorize about leadership. Consequently, the in situ production of stories of leadership and the social forces that are at work during such telling have mostly been ignored (Clifton, 2017). In this presentation, we adopt a social practice approach to storytelling (De Fina & Georgakopoulou, 2008) and we focus on stories that leaders tell during leader celebrity interviews. In particular, we look at the stories that emerge during interviews that circulate on YouTube with the CEO of PepsiCo, Indra Nooyi, as such also countering the traditional view of the leader as the tall, handsome, white, alpha male (of) privilege (THWαMPs) (Grint, 2010, p. 69). From this corpus, we selected a number of stories that can be considered as non-canonical, as they do not strictly follow the Labovian story-criteria (Labov & Waletzky, 1966). More specifically, we aim to tease out how the constraints and affordances of these non-canonical narratives, such as the narrative account, the categorical narrative, the counterfactual narrative and the narrative of vicarious experience, influence the construction of leader identities in different ways. Finally, as we adopt a ‘narrative as social practice’-approach, which not only emphasizes “the interactional embedding of narrative” (De Fina & Toscano Gore, 2017, p. 237), but also its relation to the local and global context, we aim to show how this local identity work is related to the leadership master narratives that circulate in society, such as those of heroic, charismatic or ethical leadership.
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Dates et versions

hal-03085310 , version 1 (21-12-2020)

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  • HAL Id : hal-03085310 , version 1

Citer

Dorien van de Mieroop, Stephanie Schnurr, Jonathan Clifton. Leadership narratives. 16th International Pragmatics Conference, International Pragmatics Association (IPrA), Jun 2019, Hong Kong, China. ⟨hal-03085310⟩

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