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Journal Articles Psychology & Marketing Year : 2020

Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

Malik A.
  • Function : Author
Akram M. S.
  • Function : Author
B.R. Barnes
  • Function : Author
Chen A.
  • Function : Author
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hal-03082958 , version 1 (18-12-2020)

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  • HAL Id : hal-03082958 , version 1

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Malik A., D. Merunka, Akram M. S., B.R. Barnes, Chen A.. Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market. Psychology & Marketing, 2020, 37 (10), pp.1378-1395. ⟨hal-03082958⟩
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