Journal Articles
European Business Review
Year : 2020
Abdelhafid BEN KHALLOUK : Connect in order to contact the contributor
https://hal.science/hal-03082949
Submitted on : Friday, December 18, 2020-6:27:15 PM
Last modification on : Monday, September 2, 2024-3:09:17 PM
Dates and versions
Identifiers
- HAL Id : hal-03082949 , version 1
Cite
Richard Huaman-Ramirez, Maaninou Nada, D. Merunka, Veronique Cova. How Do Consumers Perceive Old Brands? Measurement and Brand Equity Consequences of Brand Oldness Associations. European Business Review, 2020. ⟨hal-03082949⟩
31
View
0
Download