Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case : An Abstract - Archive ouverte HAL Access content directly
Book Sections Year : 2020

Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case : An Abstract

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hal-03082249 , version 1 (18-12-2020)

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  • HAL Id : hal-03082249 , version 1

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Sayma Messelmani, Virginie de Barnier. Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case : An Abstract. Wu S.; Pantoja, F.; Krey N. Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020. ⟨hal-03082249⟩
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