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Book Sections Year : 2020

The ecology of the marketplace experience: from consumers’ imaginary to design implications

Stefano Borghini
  • Function : Author
Mcclaran P.
  • Function : Author
Gaël Bonnin
  • Function : Author
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hal-03082228 , version 1 (18-12-2020)

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  • HAL Id : hal-03082228 , version 1

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Stefano Borghini, Mcclaran P., Veronique Cova, Gaël Bonnin. The ecology of the marketplace experience: from consumers’ imaginary to design implications. L. Visconti; L. Penaloza; N. Toulouse. Cultural Marketing Management, Routledge, pp.408-425, 2020. ⟨hal-03082228⟩
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