A glass containing mechanoluminescent crystalline particles behaves as a photonic sponge: that is to say it fills up with trapped electrons when exposed to UV light, and it emits light when submitted to a mechanical loading, similar to a sponge soaked with water that is wringed under mechanical action! A major finding of the present study is that the elasto-mechanoluminescence effect showing up on unloading is governed by the deviatoric part of the applied stress (no effect under hydrostatic pressure). Furthermore, the structural source for this phenomenon was elucidated by a detailed density functional theory analysis of the e(-) energetics at the possible oxygen vacancy sites within the crystalline phase. Both the e(-) trapping and detrapping processes under load could be explained. An analogy with hydraulic circuits and the rheology of viscoelastic media was successfully introduced to pave the way to a constitutive law for the mechano-optical coupling phenomenon.