We propose an advanced in situ extinction spectroscopy set up to investigate the dynamic of the fragmentation and reshaping processes of gold colloids during a ns-laser pulse exposure. The evolution of the aspect ratio distribution of gold nanorods (NRs) during the laser exposure is obtained by analyzing each spectra with the shape distributed effective medium theory. We demonstrate that the kinetics of NR shape transformation can be divided into two fluence regimes. At small fluence, the kinetic is limited by the NRs orientation, while at high fluence, the fragmentation rate is only limited by the probability of NRs to be located in the irradiated volume.