The Moderating Role of Attention on Country-of-origin Effects: A Structured Abstract - Archive ouverte HAL
Communication Dans Un Congrès Année : 2015

The Moderating Role of Attention on Country-of-origin Effects: A Structured Abstract

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hal-02974364 , version 1 (21-10-2020)

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  • HAL Id : hal-02974364 , version 1

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Renaud Frazer. The Moderating Role of Attention on Country-of-origin Effects: A Structured Abstract. 18th World Marketing Congress of the AMS, Jul 2015, Bari, Italy. ⟨hal-02974364⟩
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