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Communication Dans Un Congrès Année : 2011

What a strange bottle! Effects of perceived congruence of a packaging design

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hal-02954584 , version 1 (01-10-2020)

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  • HAL Id : hal-02954584 , version 1

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Nathalie Fleck, Virginie Maille, Priya Raghubir. What a strange bottle! Effects of perceived congruence of a packaging design. AMS World Marketing Congress, Jul 2011, Reims, France. ⟨hal-02954584⟩

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